Business Tips

How touchless plumbing fixtures can give your business an edge

Robbie Foglia, a Ferguson author

by Robbie Foglia


Give your plumbing business a competitive advantage with touchless plumbing fixtures. These new-era fixtures are an excellent way to create demand for your services. The installation of an electronic faucet or toilet requires a particular high-level of skill to connect the electronic components. By getting your customers to choose touchless fixtures you will be putting you and your business in a position where customers count on your expertise. In addition to your own services, here are five talking points to help persuade your customers to go touch-free and make your business thrive:

1. Health

Appeal to a customer’s sense of well-being by talking about the safety a touchless faucet or toilet offers as they will limit their exposure to viruses and bacteria. One study published by the American Society for Microbiology noted that there were over 77,000 distinct microbes found on different surfaces in restrooms. Staph was found in abundance, including certain antibiotic-resistant strains. Mention those facts to persuade your customers to choose hands-free fixtures that will minimize their contact with germs.

2. Lower utility costs

People feel good when they know that they’re saving money. Point to the fact that touchless faucets will cut off water automatically, so they can be assured that their water is being used as efficiently as possible. The savings will show up in their water bill, and they’ll have you to thank.

3. Water conservation laws

Many cities and counties across the United States experience water shortages, and a number of municipalities passed legislation that places steep fines on water wasters. Offer to help your customers comply with water conservation laws by installing touchless faucets and toilets that only use water when it’s needed.

4. Government rebates

You can tell your customers about government bonuses for installing eco-friendly fixtures, including some of the touchless kind. Certain cities offer a rebate for products that are endorsed by the Environmental Protection Agency’s WaterSense program. Your customers will love getting money back simply because you installed a WaterSense-labeled touchless faucet for them.

5. Bonus tip

"Green is in." Close the conversation with your customers by presenting these fixtures as the newest in green technology. By staying green, you keep germs, infectious viruses and bacteria to a minimum and will help protect the environment.

*Due to recent regulations passed by the California Energy Commissions, as of September 1st, 2015, lavatory faucets with a flow rate of 1.5 gallons per minute or higher can no longer be sold for use in the state of California.
Robbie Foglia, a Ferguson author

Robbie Foglia

Robbie Foglia, a native of Norfolk, VA, brings 10 years of experience in digital media writing to Ferguson, where he authors informative content for plumbing, HVAC and general contractors about trade trends, new tools and tips for improving your contracting business.