Business Insider

How touchless plumbing fixtures can give your business an edge

by Bill Woodward


Touchless faucets and plumbing fixtures have been available on the market for many years, but the COVID-19 pandemic has sparked a new demand for hands-free plumbing technology. A national survey about handwashing conducted in 2021 points to a change in American’s attitudes toward the importance of touchless fixtures in public facilities. For plumbers and contractors, this elevated importance of touchless faucets and hands-free toilets and flush valves presents an opportunity to serve commercial customers while growing revenue. Here’s what you need to know about the increased demand for touchless faucets and fixtures, and how this can help you grow your business.

A touchy subject: consumer attitudes around touchless faucets and fixtures

The results of the national survey mentioned above indicate consumers have strong feelings about whether or not businesses have touchless faucets and fixtures in their restrooms. According to the survey:


  • 84% believe it’s important for public restrooms to have touchless faucets and fixtures.
  • 70% say they are more likely to return to a business if it has touchless restroom fixtures.
  • 56% have a negative perception of a business if they don’t have touchless restroom fixtures.


These statistics support the notion that touchless faucets and fixtures are no longer a nice-to-have but a must-have for businesses. Because touchless faucets and fixtures require professional installation, plumbers and contractors are uniquely positioned to serve as solution-providers for commercial customers.

How to promote touchless faucet and fixture installation as a service

Creating awareness of touchless faucet and fixture installation services can help plumbers and contractors increase their customer base while boosting their bottom line. Here are four basic ways to start spreading the word and promoting touchless plumbing fixture installation as a service:


1. Put it on your website.

97% of consumers rely on online media to research services in their area prior to making a purchasing decision according to a recent survey. For plumbers and contractors who want to reach potential customers who are seeking professional services, having relevant information on their business’s website is a must. It can be as simple as mentioning touchless faucet and fixture installation in a business’s description or service offering.

Pro tip: Google Posts are free advertising tools that allows business owners to feature updates and promotions on their local Google listing. Consider using a Google Post to promote touchless faucet and fixture installation services, and learn more about claiming your local listing on Google.

2. Talk about it on social media.

Leveraging the power of social media can help you get the word out about your ability to serve commercial customers’ needs for touchless faucets and plumbing fixtures. Whether your business has a profile on Facebook, Yelp, Instagram, Twitter or another social media platform, posting online can bring attention the demand for touchless fixtures and promote your services. Not sure which platform to use? Learn more about social media for trade professionals.

Pro tip: The Federal government passed three individual bills providing financial relief for organizations to recover and resume operations as a result of the pandemic. The bills include funding for educational facilities and shuttered venues. Sharing this information on social media can help your commercial customers while driving leads for your business. Get the details about pandemic relief funds

3. Talk to customers on service calls.

Taking the time to talk to your customers about their challenges in general is a smart way to position yourself as a solution-provider. As businesses continue to have to adapt to ever-changing circumstances resulting from the pandemic, they’re likely open to new ideas to help them serve their customers and remain competitive.

Pro tip: Touchless faucets and fixtures aren’t the only thing consumers are becoming to expect as a result of the pandemic. The demand for better indoor air quality, or IAQ, has also spiked from residential and commercial customers alike. Explore the possibilities of offering IAQ as a service.

4. Ask customers to leave reviews.

Word-of-mouth marketing, including online reviews, is an effective tool for creating awareness and establishing credibility from the perspective of potential customers. In fact, 88 percent of consumers trust online reviews as much as a recommendation from someone they know in person. Ask customers who have had a positive experience with your touchless faucet and fixture installation services to share reviews online.

Being proactive to promote services that are in demand is how you can help your business stay competitive. Explore Business Insider for more tips and ideas to help your business become dynamic.


*Due to recent regulations passed by the California Energy Commissions, as of September 1st, 2015, lavatory faucets with a flow rate of 1.5 gallons per minute or higher can no longer be sold for use in the state of California.

Bill Woodward

Bill Woodward is the Category Manager for Trade/Commercial products and has over 30 years of experience in the plumbing industry.